How to Choose the Right Cotton Towel Manufacturers in India?
India is the hub of the towel industry and towel manufacturers are the prime asset of the country. They play a crucial role in the country’s economy. Due to the availability of cotton, you can easily get cotton towels at a competitive price. However, when you choose a cotton towel manufacturer you have to consider various things. Otherwise, you may end up disappointed. The right towel manufacturers in India ensure quality in their manufacturing process and have a good reputation.
To receive a high-quality towel, you’ve to select the right manufacturer. They may provide you with a towel that is durable and lasts long.
In this blog, you’ll learn how to choose the right cotton towel manufacturers in India. Apart from that, you’ll also acknowledge a few details about the Indian cotton towel industry.
An Overview of the Indian Cotton Towel Industry
Thanks to the easy availability of raw materials, the textile industry in India is expanding. Apart from that, the country is also blessed with a skilled labour force. The labourers try their best to craft high-quality towels. The cotton towel industry is evolving and growing while attracting foreign brands to invest in high-quality towels. As of 2025, the size of the Indian textile market is around $10.54 billion. By 2032, it may exceed up to $16.86 billion with a CAGR of 9.84%.
Cotton towel manufacturers are adopting sustainable practices in their manufacturing. At the same time, they are offering towels at a competitive price. Cities like Solapur, Maharashtra are becoming a hub for cotton towels. With an estimated production of 323.11 lakhs, India has emerged as the second-largest cotton producer in the world. It is 23.83% of global cotton production (as of 2024).
Key Factors to Consider Before Choosing a Cotton Towel Manufacturer
Quality of Cotton Used
Before you opt for the right cotton towel manufacturers, check the quality of the cotton they use. If they use premium materials, give them a try. A proper manufacturer may use the following cottons:
Egyptian Cotton
It’s famous for its long fibres. A towel made from this material has high absorbency rates. In addition, the towels are also durable and last longer. The GSM of Egyptian cotton towels is around 600 to 800.
Turkish Cotton
A towel made from Turkish cotton is popular for quick drying. Compared to Egyptian cotton, it has short fibres. However, Turkish cotton towels are also durable and last longer. The GSM of these towels is around 400 to 600.
Organic Cotton
A few manufacturers use organic cotton to craft their towels. These towels are not only eco-friendly but also suitable for your skin. It’s free from pesticides and doesn’t harm your skin. The GSM of organic towels is around 300 to 600. Organic cotton towels not only last long but also offer durability compared to ordinary towels.
Ensure Proper GSM of Towel
Before you purchase a cotton towel from any manufacturer, don’t forget to check the GSM (gram per square metre) of the towel. A high GSM means the towel has higher absorbency rates. The right manufacturer uses premium materials to craft a towel with higher GSM. Turkish cotton towels have a GSM of 400 to 600 while Egyptian cotton towels have a GSM of 600 to 800. On the other hand, organic cotton towels also have a higher GSM that is between 300 to 600.
Manufacturing Capacities or Capabilities
Make sure the manufacturer you choose meets all your demands. The demand may be beneficial for bulk orders. If you want to partner with towel manufacturers in India, check their production capacity. It may help you to order for your brand. Apart from that, consider if they use advanced weaving techniques or not, along with advanced dyeing. This production capability may help you to make things progress further.
Personalisation or Branding Option
Everyone wants to personalise their brand on a towel they sell. Therefore, go for the manufacturers that offer you customisation. A few brands may require specific needs on their towels. A brand wants to enhance its reputation and that’s why it prefers its brand colour, logo, or other preferences. The right cotton towel manufacturer may furnish you with a branding option.
Experience and Reputation
This thing should come first in your to-do list. Before you choose a cotton towel manufacturer, evaluate their experience. Apart from that, also check their reputation. You can use Google and search for your nearest towel manufacturer. After that, observe the customer’s reviews or feedback. Choose a manufacturer that has positive feedback and a good reputation. They may provide you with high-quality towels.
Wide Range of Options
A manufacturer that offers a wide range of options is a crucial thing to consider. Make sure the cotton towel manufacturer offers towels of various sizes. Apart from that, opt for a manufacturer who uses different colour shades. The right towel manufacturers in India may not produce only one type of towel. They manufacture all types of towels, such as bath towels, kitchen towels, beach towels, hand towels, etc.
Certifications and Compliance
Another important thing you must consider is to check whether the manufacturer is certified or not. Before you choose a cotton towel manufacturer, make sure they comply with ISO certification. It indicates that they have good quality management. Apart from that, also consider if they have a GOTS certificate or not which indicates the usage of organic cotton. You can also consider checking their certification for maintaining sustainability.
Pricing
Another important thing that you must consider is to look for competitive pricing. The competition of the textile market in India is huge. Therefore, towel manufacturers in India sell towels at a competitive price. If you don’t find price competitiveness, just ignore them and go for the one who provides it. Before you place an order, make sure they don’t have any hidden costs related to delivery, customisation, and others. If they have, you should discuss it before placing an order.
Timely Delivery and Logistic Support
Ensuring delivery capabilities is also a crucial factor before placing an order. Delivering products timely is crucial for any business and there’s no exception for a cotton towel manufacturer. Make sure they deliver your products within the proper time. In addition, ensure if they provide any logistic support or not. The right towel manufacturers may provide delivery options all over India. It’s beneficial for you if you live in a different state and order towels from another state.
Sustainable Practices
Last but not least, go with the trend. At present, using sustainable products is a global trend. People want to use products that are sustainable or made via sustainable methods. The manufacturer you choose should follow eco-friendliness in manufacturing. In addition, choose a manufacturer that uses organic cotton. It may be good for your skin as well as for the environment.
Where to Find the Right Manufacturer in India?
There are various B2B markets in India that offer high-quality towels. You can explore various brands that may offer you organic cotton towels.
Apart from the B2B marketplace, you can find the right towel manufacturer at trade fairs. The brands may have complied with ISO certification that ensures quality. You may also find eco-friendly towel manufacturers in India at trade fairs.
The best option is to use Google and visit your nearest factory. You may check the sample directly and clear all your concerns.
Summing It Up!
The manufacturers of cotton towels are a prime asset for India. They contribute a lot towards the country’s economy. Before you choose the right cotton towel manufacturer, you’ve to consider several things. For instance, evaluate the cotton quality they use, observe their reviews or reputations, and check the pricing. Besides these, check their timely delivery and manufacturing capabilities along with sustainable practices. The right manufacturer is compiled with certifications and provides you with a wide range of options. In addition, they also provide an option for personal branding or customisation.
In this blog, you’ve learned how to choose the right cotton towel manufacturers in India. Apart from that, you’ve also acknowledged a few details about the Indian cotton towel industry.
You’ve also uncovered a few details about Vertex Textile Industries, one of the prominent towel manufacturers in India.
Enhance your overall experience today with iconic cotton towels. Contact Vertex Textile Industries today.
Vertex Textile Industry: A Renowned Cotton Towel Manufacturer in India
Vertex Textile Industries is one of the familiar cotton towel manufacturers in India. We are famous for our quality craftsmanship. The towels we produce are premium and made with 100% cotton. We have a wide range of towel collections for different needs. The towels we produce are durable and come with higher absorbency rates.
At Vertex Textile Industries, we are always cautious about eco-friendliness and sustainability. That’s why we maintain a sustainable approach in our manufacturing process. If you want a personalisation option for personal branding, we’ve also got you covered. We offer customisation at a competitive price. We are also concerned about customer queries and satisfaction. We provide effective communication and help them as per the requirements.
Elevate your towel today with Vertex Textile Industries, aka VTI Towels.
