India has built one of the most powerful textile supply chains in the world, and terry towels sit at the heart of it. From June 2024 to May 2025, India shipped over 126,000 terry towel consignments to 123 countries, recording 11% year-on-year growth. However, here is the challenge: with over 1,200 registered exporters and 4,500 manufacturers operating nationwide, identifying the […]

When you invest in customized towels, the difference between a product that lasts three years and one that deteriorates within months rarely comes down to brand or price. It comes down to two specifications most buyers never think to ask about: GSM and yarn twist. These are not cosmetic choices. They are engineering decisions that determine absorbency, durability, loft retention, […]