How does India Dictate the global Terry Towel market?
We’re speaking of the home textile industry of India. Research has suggested that it is positive to grow twice in 2025-26. In the industrial standards, the value of ‘twice’ is literally what we often call ‘humongous’.
Terry towel exportation happens mainly because of the towel manufacturers in India. Statistics have good news for towel manufacturing and towel exportation in the future.
A terry towel is probably the most versatile towel to create towels of your choice. Defined by woven loopholes of the hem on both sides of the fabric, a terry towel characterizes the towel with a thick surface on both sides for a high absorption rate. Yet, these towels have a reputation for drying faster as well.
What Numbers Say
To understand the present status and the opportunity for growth of the terry towel exporters in India, you need to find out where the nation stands in this field on a global level.
What better way to find it out than reviewing statistics, right?
We’ll follow the stats derived by the Office of Textiles and Apparels or the OTEXA from the US. It stated that India exported 30% of the terry towels to the US in 2009. However, in 10 years, that’s in 2019, it became 39% in the US textile market.
What Made Western Countries Import Terry Towels from India?
If you pay attention to this closely, then you can see that it’s nearly half of the textile market share. As reports hint at the possible growth of textile manufacturing and export in India, chances are we might get to see the US textile market be dominated by India’s textile exporters.
This is largely because of very significant reasons.
You see, the Western spheres are largely dependent on Eastern countries for certain types of products. Due to the rich vegetation of India and its age-old textile industry with unfailing production, it’s natural for other countries to take an interest in getting the right product.
Then again, the quality of Indian fabric and terry towel variation are two more USPs that buyers from other countries are happy to pay for.
Terry towels are essential not only for comfort fabrics but are actually required for daily use towels, business purposes, sanitary needs, and even marketing (as promotional items).
The West knows how to customize these fabrics to fit ever-growing needs. Luckily, India is here to export both material and interesting ideas to help the textile markets in foreign countries be more profitable.
Terry Towel Industry in India Is Set to Grow in the Future
This is again not an assumption. It is what experts think might happen given the present textile market share of India in other countries.
Did you know that the US is the largest market of textiles in the world? Now that you know of it, you might wonder where all these products come from.
While the US certainly puts its endeavors to manufacture terry towels in its home departments, it relies heavily on terry towel manufacturers in India for importing the best terry towels.
According to statistics, around 60% of India’s terry towel exports go to the US.
That’s lovely.
What’s lovelier is that towel exporters in India are set to dominate the market in the future. Here is how that might happen.
Why India Might Dominate the Terry Towel Market
We are now going to look at a few interesting details to understand how India might dominate the terry towel market in the future.
Terry towel manufacturing is set to grow to a ‘multimillion-dollar industry within the year 2030.
That’s just one piece of information to start with. There’s more.
The points below might help you out:
The Terry Towel Is Not One Type of Towel
You see materials differ for the terry towel as they present a certain type of woven towel texture. Therefore, you can make terry towels using any material from bamboo, cotton, or microfibre, and more in India.
This is what the Western market wants and needs: Innovation! It can drive more customers to their markets to drive more sales
Western Markets Need Environmentally Sustainable Products
A large part of Western society has used or has been using artificial products due to unavoidable reasons. More sustainable products can help them stick positively to environmental regulations.
The good news is that terry towel materials such as cotton, bamboo, etc. are environmentally friendly. About 1/5th of the hospitality towels are made from recycled cotton. The presence of sustainability is certainly productive for the Western markets. Thanks to Indian towel manufacturers, sustainable towels can be exported in plenty.
Industry Giants Want More Towels for Domestic Customers
Along with hospitality and healthcare, industry giants have identified a large part of Western domestic customers to invest in terry towels.
Reports state that the Western market values the huccaback, honeycomb, and other kinds of terry towels. Depending on the variety of these products, the import need is then defined so that the terry towel exporters in India can target manufacturing the product.
To Conclude
Along with hospitality and healthcare, industry giants have identified a large part of Western domestic customers to invest in terry towels.
Reports state that the Western market values the huccaback, honeycomb, and other kinds of terry towels. Depending on the variety of these products, the import need is then defined so that the terry towel exporters in India can target manufacturing the product.