Indian Towel Exporters and Their Global Market Impact
India is a main hub for the towel industry, and a towel exporter is a crucial player who contributes to the Indian economy. They’re one of the prime assets of the country. Due to the availability of skilled labour and raw materials, the towel exporters can leave a positive impact not only in the domestic market but also in the global market.
Terry Towel exporters in India are also popular for their high-quality towel production. They contribute a large amount of money to the country’s overall economy. At the same time, they also contribute a lot to India’s export market. Thanks to the exporters, various countries across the globe, like the USA, UAE, and Australia, are importing towels from India.
According to Volza India Export Data, from the period to Mar 2023 to Feb 2024, India has exported 10,293 bath towels to the USA. Almost 247 Indian exporters were involved, who sold exported towels to 618 US buyers.
In this blog, you’ll acknowledge the impact of Indian towel exporters in the global market. Apart from that, you’ll also learn a few details about the rise of Indian towel exporters.
The Rise of Indian Towel Exporters and Their Textile Heritage
Towel exporters in India are one of the vital assets of the country and its textile market. They are the backbone of the Indian towel industry. They’re famous for crafting high-quality towels. At the same time, they contribute a lot to the country’s export market. Thanks to the availability of raw materials, like cotton, they’re able to escalate their manufacturing process.
The more towels they manufacture, the more they can sell to the global market. As of 2023, India has exported almost 326,516 kg of terry towels in the global market. The value of those towels was almost $2.5K. Countries like Mauritius, Brazil, Sri Lanka, Colombia, and Canada have imported towels from India.
Terry towel exporters in India are adopting sustainable practices in their manufacturing process. At the same time, the exporters are using eco-friendly materials to craft high-quality towels that last long. The high-quality towels promote the textile heritage of India in the global market.
What Makes Indian Towel Exporters Globally Competitive?
Quality of Cotton Use
The quality of cotton sets the towel exporters in India apart from the rest. They use a variety of premium raw materials to craft high-quality towels. For instance, Egyptian and Turkish cotton. These materials ensures a higher GSM in towel. Apart from that, they also use pure organic cotton that offers higher absorbency.
Manufacturing Capabilities
The manufacturing capabilities of Indian towel exporters also set them apart from the rest. Due to the availability of raw materials and skilled workforce, they can manufacture towels in high quantities. Sometimes, when a brand makes bulk orders, the exporters can fulfill their orders. Indian exporters also practice advanced manufacturing and weaving techniques to craft high-quality towels.
Sustainable Practices
Nowadays, sustainability is a global trend. The majority of people across the globe are willing to pay more for a sustainable product. There’s no exception in terms of towels. A sustainable towel may furnish people with higher absorbency rates. In addition, they’re also durable. Indian exporters maintain sustainable practices and use eco-friendly raw materials to manufacture towels.
Personalisation and Branding Option
Every brand wants personal branding on their products. When it comes to hotels, spas, and wellness centres, they want a set of towels that contains their name or logo. Indian exporters are aware of that. For this reason, they offer personalisation on bulk orders.
Cost-Efficiency
The efficiency in cost also sets the Indian exporters apart from the rest. Thanks to the easy availability of raw materials like cotton, Indian exporters offer towels at a competitive price in the global market. For this reason, many European and North American brands import towels from India. They also get the benefit of personal branding at an affordable price.
Contribution of Towel Exporters to the Indian Economy
Employment Generation
The towel exporters in India contribute to the country’s employment growth. Due to the availability of raw materials, the towel industry is rapidly growing in the country. With the number of towel manufacturers, the number of employees is also increasing.
Growth of the Towel Industry
The towel industry is evolving in the country. Thanks to rapid development and technological innovation, the country is showing growth in this industry. The towel industry is shaping the country’s economy and employment opportunities.
Growth of Small and Medium Enterprises
The towel exporters are one of the reasons that small and medium-scale industries are growing in India. They’re the reason why so many towel companies are establishing their business in the country. The exporters are also helping the hospitality industries.
Contribution to Export Revenue
India has gained an enormous amount of revenue from the towel export. The demand for towels increased the export revenue. The competition between Indian exporters is high, and as a result, they’re able to craft towels and sell them in the global market in high quantity.
Encouragement of Skill Development
It takes skill to craft and design a towel. As mentioned, the towel industry in India is creating many job opportunities. At the same time, it encourages an individual to enhance their skill development related to towel design.
Challenges of Indian Towel Exporters in the Global Market
Global Competition
India is not only the only country that sells towels at the global market. Various other countries are also in the game. As of 2024, India has exported almost 240,000 bath towels in the global market. Meanwhile, Pakistan and China have exported around 68,000 and 41,000 bath towels, respectively.
Shipping Delays
Not all terry towel exporters in India are capable of timely deliveries. Half of them struggle with numerous orders. As a result, they couldn’t deliver towels in time. Some of them may have a smaller number of workers. Therefore, they delay the global shipping.
Certification and Compliance
In India, you may find numerous towel manufacturers and exporters. They sell towels in the global market at a competitive price. However, not everyone has the proper certificate to sell products globally. As a result, they suffer disruptions and fail to sell towels in the international market. To mitigate this issue, all towel exporters must obtain a certificate.
Variability in Cotton Prices
The third major challenge or issue a towel exporter faces in the global market is the fluctuation of cotton prices. Cotton is a common raw material that you can find easily in India. However, the price of cotton is variable. As a result, the exporters can’t sell the product at the same price every time.
Struggle with Bulk Orders
The towel exporters in India have to manage bulk orders. Otherwise, they can’t do business in the global market. Various international brands make enormous orders, and a towel exporter has to fulfill the requirement. However, not every exporter or manufacturer has advanced technology and numerous labours. As a result, they struggle with bulk orders.
Future of Indian Towel Exporters in the Global Market
Government Support
The Government are willing to support the industry. The towel exporters are creating job opportunities and increasing the export rate. Not only that, they’re also contributing a lot to the country’s economy. For this reason, the Government are ready to support them.
Technological Production Upgrades
Technological innovation is happening in various industries across India. There’s no exception for the towel industry. Towel exporters in India are adopting technological advancements in their manufacturing process. As a result, they can manufacture and sell towels in a quick time globally.
Escalating Demand for Sustainable Products
At present, people are more into selecting sustainable products. In addition, terry towel exporters are adopting sustainable practices in their manufacturing process. Apart from that, they also use eco-friendly materials to craft sustainable towels. The demand for sustainable products is shaping the Indian towel industry.
Vertex Textile Industries: A Reliable Towel Exporter in India
Vertex Textile Industries, aka VTI Towels, is one of the prominent towel exporters and manufacturers based in India. We craft high-quality towels using premium raw materials. We produce durable towels that last long. We manufacture wide ranges of towel for various purposes. Our towels also offer a higher absorbency rate.
As a prominent towel exporter in India, Vertex Textile Industries is cautious about the global market demands. That’s why we follow sustainable practices and maintain eco-friendliness in our manufacturing process. We also use sustainable raw materials to craft high-quality towels. When it comes to customisation, you can also rely on us, we offer it at a competitive price.
Elevate your branding with high-quality towels. Contact Vertex Textile Industries today.
Summing It Up!
Towel exporters in India contribute a lot to the country’s economy. At the same time, the exporters also make an impact on the global towel market. The quality of cotton they use and their manufacturing capabilities set them apart from the rest. Besides these, Indian exporters also practice eco-friendliness and offer personalisation at a competitive price.
A towel exporter creates numerous job opportunities and contributes a lot to India’s export revenue and the growth of the towel industry. However, there are certain challenges involved in the global market. It’s related to global competition, shipping delays, cotton price variability, and certificate and compliance. Despite numerous challenges, the future of Indian towel exporters in the global market looks promising. Thanks to government support, technological upgrade, and so on.
In this blog, you’ve acknowledged the impact of Indian towel exporters in the global market. Apart from that, you’ve also learned a few details about the rise of Indian towel exporters.
You’ve also gained a few pieces of knowledge about Vertex Textile Industries, one of the prominent terry towel exporters in India.
Do you have any concerns? Upgrade your towel experience today. Get in touch with Vertex Textile Industries.
