How E-commerce and Personalisation Fuel Beach Towel Market Growth?
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India is a hub for various towel manufacturers. It doesn’t matter whether it’s a bath towel or a beach towel; the manufacturers are adopting innovative technology in their manufacturing process. When it comes to the beach towel industry, the country has observed a decent growth over the past few years. Thanks to the availability of skilled workforce or labour and raw materials, the beach towel market is making an impact not only in the local, but also in the international market.
According to a study, the beach towel market may experience growth by 2035. Currently, the beach towel market is valued at $4.2 billion globally. Thanks to the adoption of premium materials, quick-drying features, and eco-friendly methods. In the next 10 years, it can grow up to $8 billion with a CAGR of 8.2%.
Similarly, the beach towel market in India may also expect growth. It may happen due to trends shaped by the e-commerce industry and personalisation. Based on a study, it is said that the value of the Indian towel and linen market was $621 million as of the previous year. However, it may reach the $1.5 billion mark by 2033 with a CAGR of 10.5%. The beach towel manufacturers in India may contribute to it a lot.
In this blog, you’ll explore how the e-commerce and personalisation trends are evolving the beach towel market in India. Apart from that, you’ll also acknowledge the benefits of these trends.
The Demand and Rise of the Beach Towel Industry in India
Towel manufacturers and their craftsmanship are a prime asset for the country. They’re the backbone of India’s economy, who have contributed a lot to the GDP and the global export market. The manufacturers started crafting all types of towels with premium materials, including beach towels. It creates an enthusiasm among the consumers, and they started purchasing beach towels. It helps them to fulfil their luxurious desire.
The trends associated with the e-commerce industry also create a demand among people for beach towels. Not only that, but the rise of social media and influencers also shapes the desire for people to buy beach towels. It’s not only about the Indian consumers but also the global consumers. According to a study, India has exported almost 4940 beach towels to the world during the period from October 2023 to September 2024. It indicates the growth CAGR of 10%.
How E-commerce Trends Are Evolving the Beach Towel Industry?
Making Beach Towels More Accessible
Previously, people used to buy bath towels and ordinary towels for their trip to the beach. However, the recent trends of e-commerce have changed the taste among people. It creates a demand for beach towels, and the towel manufacturers make these items more accessible.
D2C Model Reshaping the Sales Strategy
If you’re a frequent user of an e-commerce site, you may know that they follow the D2C business model. This model has evolved the sales strategy for the towel manufacturers in India. Therefore, they can reach a global audience and sell their towels.
Leveraging E-commerce Data to Understand Consumer Preferences
With the help of e-commerce sites, businesses can gather customer data. There’s no expectation for a towel manufacturer if they sell towels on e-commerce platforms. It can help them in understanding customer preferences so that they can craft products based on the demand.
Enable Global Reach for Indian Manufacturers
Thanks to the rise of e-commerce platforms, Indian manufacturers are getting the recognition they deserve. With the help of this trend, the local manufacturers can reach a global audience. In addition, they’re fulfilling the demand of global consumers by serving them authentic beach towels.
Embracing Innovation in Packaging
Packaging is an essential task when it comes to selling towels in the global market. It may help the manufacturers to leave a long-lasting impact while enhancing their brand image. With the help of e-commerce trends, the manufacturers are adopting innovative packaging methods.
How Personalisation Trends Are Evolving the Beach Towel Industry?
Ensuring Growth in the Towel Market
Nowadays, people love products that they can customise with their name, initials, or favourite graphics. That’s why the beach towel manufacturers in India have adopted the personalisation technique. It helps them to fulfil the needs of global consumers and ensures their growth in the global towel market.
Rise of Real-time Personalisation Tool
Nowadays, almost every industry allows personalisation of their products. As a result, the availability of real-time personalisation tools has increased over the past few years. These tools are also helping the towel industry to craft personalised towels and fulfil the demand.
The Impact of Social Media and Influencers
Nowadays, the rise of social media has evolved the thinking ability and taste of global consumers. Apart from that, the influencers are influencing the buying approach of an individual. Together, it makes people buy more personalised products, and the towel industry is following it perfectly.
Perfect Option for Branding
At present, the majority of brands want to enhance their branding with a product that contains their name or logo. A personalised towel is one of the ideal options for the hospitality and hotel industries. They can use personalised beach towels for their branding.
Suitable Choice for Gifting
Not only about branding, but a personalised beach towel is also a suitable choice for gifting. If you gift these towels to the recipient on their special day, it may help you to leave a long-lasting impact. At present, personalisation has influenced the gifting ideas.
How Manufacturers are Adopting These Trends?
The towel manufacturers in India, embracing a proper approach to maintaining the trend. They’re selling their products via notable e-commerce platforms. As a result, they’re reaching a global audience and fulfilling their needs and demands.
On the other hand, the manufacturers are incorporating innovative technology to meet the demands associated with personalisation. They’re using an advanced printing method and a real-time personalisation tool to craft an extraordinary beach towel.
Apart from that, the Indian manufacturers use premium materials to craft their products. Since sustainability is a trend, they’re following eco-friendly approaches and practices to go with the flow. It’s helping them make a supreme impact in the global towel market.
What Are The Benefits of These Trends?
Government Support
Due to the e-commerce and personalisation trends, the beach towel manufacturers can sell their products in the global market by fulfilling the demand. As a result, they contribute a lot to the country’s economy and export market. For this reason, the Government is providing them with enough support.
Sustainable and Ethical Production
Thanks to the trends, Indian manufacturers are adopting sustainable and ethical practices in their production. Nowadays, sustainability is a global trend, and to stay in the competition, you’ve to embrace it. That’s why the manufacturers are emphasising more on sustainable towel production.
Rise of Innovative Designs and Fabric
Making a random beach towel won’t help you make an impact. In addition, it may not guide you to stay in the competition. Therefore, manufacturers need to implement innovative designs and fabrics. At present, the beach towel manufacturers in India are following this approach and providing customers with contemporary towels.
Competitive Advantage in the Global Export Market
Indians are contributing a lot to the global export market. They’re exporting numerous towels every year, and towel quality sets them apart from the rest. As a result, the Indian towel manufacturers are achieving a competitive advantage in the global export market.
Vertex Textile Industries: A Reliable Beach Towel Manufacturer in India
Vertex Textile Industries, aka VTI Towles, is one of the prominent beach towel manufacturers in India. We’re known for crafting extraordinary towels with high-quality and premium materials. The towel we manufacture lasts long and comes with longer durability. Not only beach towels, but we also craft all types of towels, such as bath towels, kitchen towels, gym towels, and so on.
As a proficient towel manufacturer, Vertex Textile Industries never compromises on product quality. We incorporate innovation in our manufacturing process. Besides these, we also embrace sustainability. For instance, we use sustainable raw materials that are skin-friendly. Apart from that, we also maintain sustainable practices in our manufacturing process. When it comes to personalisation, we also offer it at a competitive price.
Upgrade your branding with high-quality beach towels. Get in touch with Vertex Textile Industries today.
Wrapping It Up!
The beach towel industry in India has seen decent growth in the past few years. Generally, it may happen due to the luxury demand of the consumers and other reasons. However, the trends associated with e-commerce are shaping the industry. It helping the towel manufacturers in India to make beach towels more accessible in the domestic and global market. Its D2C model is evolving the sales strategy, and with the help of e-commerce data, the manufacturers can understand customers’ preferences. As a result, they are reaching to global market while enhancing the packaging system.
On the other hand, the personalisation trends are also ensuring the growth of the beach towel market in the country. It’s enhancing the growth of the beach towel in the global market with the help of a real-time personalisation tool. The rise of social media and influencers also influences the growth. Besides these, the trend also made towels a perfect item for branding and gifting. If the towel manufacturers incorporate these trends perfectly, they can get numerous advantages.
In this blog, you’ve explored how the e-commerce and personalisation trends are evolving the beach towel market in India. Apart from that, you’ve also acknowledged the benefits of these trends.
You’ve also learned a few details about Vertex Textile Industries, aka VTI Towels, one of the reliable beach towel manufacturers in India.
Want to make your life luxurious with unique and contemporary beach towels? Get in touch with Vertex Textile Industries today.