Trends that are great at making bath towels more innovative and functional these days are listed below. Read them thoroughly to understand each use-case scenario to make correct decisions in designing and manufacturing a product/ a line of bath towel products. 

• Smart Towels?

Some are saying that the awareness of hygiene after the pandemic might have given rise to the smart towels. 

However, are smart towels the same as Smartphones or other smart devices we use these days?

It may seem straight out of the science-fiction universe, but the answer is a ‘yes’. 

Smart towels can tell you if your skin is still moist, if the towel is infested with bacteria, if you need to wash it soon, and a lot more. They do all of this with the help of something called the embedded microfibres or NFC tags. These fobres or tags are capable of interacting with a mobile app and sending information, such as what’s mentioned. 

Hotels and spas are at the forefront in adopting smart towels. Statistics suggest homeowners may also choose to prioritise the use of smart bath towels. 

• A Variety of Organic Fibres Is the New Normal

With more towels made from organic materials, you can give people the best of both worlds. Eco-friendly towels are great at providing durability and standard in the same product, which is the reason many customers appreciate them. 

People are very conscious of using eco-friendly materials in not only towels but also in other items they use in everyday life.

When you choose eco-friendly designs to make better towels, you make products that feel different, last long, and promise better hygiene. 

Doesn’t that sound like something customers prefer? Of course!

Most customers love a variety of towels with their favourite organic materials. If these towel manufacturers offer them the freedom to choose from a series of eco-friendly materials for towels, then chances are the sales of these products are going to skyrocket. 

• Minimalist Designs Seem to Reign in the Bath Towel Market 

Minimalism is a philosophy you can easily implement in almost all sorts of things, be it lifestyle, education, work, or towels. 

Today’s bath towel manufacturers in India are enthusiastic about minimalist towel designs for a variety of reasons. The remarkably low maintenance of the products is counted as one of them. 

You can easily clean and maintain a towel with a minimalist design because of its often matted and muted colours. Cutting back on eye-catching, decorative designs can help the towels last longer without the need for extensive cleaning and maintenance procedures. 

A large part of customers like minimally designed towels. They are enthusiastic about the towel’s mostly singular colour options, plain designs, and that ‘clean’ form factor to use it long-term. 

• New Bath Towel Texture Combinations: Designs to Steal the Show

Not everyone might like a minimal design. There are people out there who would generally prefer a design with vibrant colours and signature towel designs. This is where textures come into great use. 

Take a look at the world now. Thanks to digital printing technologies alongside traditional printing technologies, you can now administer fantastic textures and design works to towels at low costs. 

This is where you want to maintain the best texture designs possible because people like exceptional aesthetics when they’re paying for a custom-designed towel. The more time you take in administering trendy, relevant, textured designs to the towels, the better chances you create at selling them.

Textured towels have a widespread use case in commercial units such as hotels and spas. However, they can also be used as high-quality, water-absorbent bath towels for domestic use.

• A Good Way to Use Bath Towels: Multipurpose Designs 

How about making a bath towel that may work as a travel bath towel at the same time?

Give a thought to this philosophy. Bath towels are great in their specific use cases. However, they can be favoured more by a wide range of customers if you add options like smart folding and travel minimalism to the towel design. 

Not all towels need to be multipurpose. However, you can make a few of them in this way. Multipurpose bath towels, for example, can be made for a niche market. Doing more research and then developing a particular line of products for a section of the audience makes sense. 

• Using Antibacterial and Odourless Materials in Bath Towels  

We all use towels for one primary purpose, and that is ‘hygiene’. 

To understand this, you want to take a look at these two facts:

One, did you know bamboo fibres are known to resist microbial growth in the towels significantly at regular use?

Two, are you aware of the fact that towels made with antimicrobial fibres are preferred by athletes, fitness professionals/ enthusiasts, and even the normal people because of their remarkable qualities. 

With the two references mentioned here, it’s easy to discover that people these days are quite conscious regarding antimicrobial traits in towels. 

According to towel manufacturers in India, the availability of eco-friendly products has given them more exposure in this regard.  

Materials such as bamboo and others have positive effects on killing germs and stopping their growth on towel fabrics. This trait helps these manufacturers get a competitive benefit in today’s market in creating towels that are probably the best at what they’re supposed to do: Promoting health through hygiene. 

• Vibrant Colours Are Outshining Other Shades

When we speak of vibrant colours, we think of paintings or sketches. However, we need to think of attractive towel designs too. 

Colours have a very positive effect on the mind if used correctly. Probably this is the reason colour therapy is widespread and is also a popular therapy these days. 

To get your customers glued to towels, you might want to choose the best colours possible and play with them a little to make them vibrant but unique. 

For example, a green or a blue towel may be vibrant but not unique. However, the right sort of mixture of them with influences from other blue or green tones can create a very attractive oceanic teal colour. 

For a towel, this sort of colour is irresistible.