Growth trends in the Indian bath towel manufacturing industry
If you want to trace the origin of bath towels, you’ll end up with the name of a country known as India.
Do you want to know why?
Well, India, as the leading and the largest exporter of bath towels in the world, exports 240,237 shipments. The rest of the largest exporters are Pakistan and China, exporting 68.797 shipments and 41,631 shipments respectively.
Thanks to the textile industry’s origin in India as well as its ‘rooted’ foundation here for more than centuries, the nation is expected to retain its rank as the leading player in the towel market despite its changes, trends, or innovations.
This post may help you with insights into these market trends and more associated information about towel manufacturers in India.
Insights and Analysis of the Bath Towel Market
Bath towels come in the market in a variety of materials. However, the basic material for a huge chunk of them is the terry towel.
And you might be surprised to know that India exports more than 1,000,000 shipments around the globe.
While that might definitely seem surprising to you at first glance, you might be more amazed to learn about the country’s presence considering the market data.
The bath towel market in the world is expected to grow from USD 13.38 billion in 2024 to USD 21.65 billion by 2032, which calculates to a CAGR growth of 6.2% in this timespan. This time is known as the forecast period.
What’s amazing is that both India and China are expected to take hold of the global bath towel market in this forecast period.
Experts suggest that the huge growth in demand for bath towels as well as its increased popularity in the Asia-Pacific region may help leading bath towel manufacturers retain their positions.
Moreover, India already has a large market share in the terry towel export industry to the US, thanks to the latter’s increased attention in sectors such as healthcare, hospitality, marketing, and more, which consistently create the demand for high-quality towels.
Is the market supposed to grow at this rate because of rising needs? Is it the material of towels and the consciousness of people in using them that are acting as a key growth factor of the bath towel market? Or is it that the industry has gotten more innovative over time?
Recent Developments and Trends Fostering Bath Towel Market Growth in India
India has been working with terry towel products for a really long time.
The market is thriving in its domestic markets already. The CAGR of the Indian bath towel market is supposed to grow at 1.63% between 2024 and 2032.
This statistic is not only based on how the towel market was steered before, but also how it’s going to be shaped in the coming years by the new trends and innovations.
More Financial Investments from the Government
The government is playing a vital role in the advancement of the towel market particularly in the timespan mentioned. As a matter of fact, new initiatives, programs, and regulations are supposed to come into practice to help towel manufacturers stick to better practices, improve quality, and increase production.
This support from the nation’s government is going to lead the towel market to a refined level of towel manufacturing and export.
Given the nature of India’s dominance in the towel markets, the government is also strongly hopeful that investments are likely to pay off soon.
The Production of Eco-Friendly Bath Towels
We need to look at the international market to understand this trend.
Since bath towels are technically used on an industrial scale, let alone domestic use, to ensure good hygiene in your life, they are also one of the leading towels in sectors such as hospitality, healthcare, and more.
To be frank about the application of a bath towel, you want to consider multiple use-case scenarios.
That’s okay if the towels are making positive changes in your life. That is why, considering their popularity and practicality in more than one industry, most bath towel manufacturers have decided to make softer, fluffier towels, this time with different eco-friendly materials.
Don’t get it wrong. Cotton, the main ingredient of making the bath towel, is already eco-friendly. It’s just that modern times want to redefine the material and offer different towels to customers without compromising the sustainability part of sustainability.
That said, you are likely going to see alternative organic fibres along with cotton in future bath towels.
The Implementation of New Technologies to Create Better Towels
We’re going to look at two points to understand how new technologies are helping us to make a difference in the towel manufacturing process –
One, we know that sustainable practices have entered the domain of towel materials by studying the point before this. However, there is more to towel manufacturing when we consider sustainability. To understand this simply, you might want to know that the manufacturers not only prioritise eco-friendly products but also eco-friendly processes.
The Indian government has redefined the towel manufacturers to reduce their carbon footprints by instructing them to focus on eco-friendly processes. To do that, manufacturers have chosen the best tool there is – modern technology.
Speaking of which, we’re looking at both the hand-powered and the digital shuttle looms.
Hand-powered looms are way more efficient in reducing carbon footprints than large machinery. It is a surprising fact that India still has artisans working in traditional shuttle looms to create amazing products.
On the other hand, the digital shuttle looms can dramatically improve sustainable practices by giving you the computerised tools to measure your carbon footprint and reduce it by establishing effective practices.
Moreover, digital looms are also less power-hungry, reducing the consumption of electric power.
Two, advanced printing methods also provide innovation and sustainability for better towel designs.
Think of screen printing or the cost-effective roller printing, which uses ink in a fairly simple way to custom design towels.
Methods such as direct-to-garment printing are also popular alternatives in the world of towel manufacturing.
However, bath towel manufacturers of the present day consider methods such as digital printing and plastisol printing as relevant printing technologies because they are less power-hungry and more eco-friendly.
The Rising Need for Custom Towels
Whether it’s gifting a towel to your beach buddy or creating a custom-designed gym towel with inspiring words as a promotional product, custom towels reign supreme in this use-case.
Due to the unlimited designs one gets with a custom-designed towel, they are popular and are considered one of the towel design policies with thoughtfulness and practicality.
Given the nature of the bath towel market and the facilities of modern printing methods, customised or personalised bath towels are one of the prominent trends in the platforms of towel manufacturing and exports.
To Conclude: Get Soft and Premium Bath Towels from Us
Need fluffy bath towels but at an affordable rate?
Well, you might want to talk to us. We at Vertex Textile Industries are considered towel manufacturers with exceptional insights, which we employ to make our products premium, long-lasting, and reliable.
Getting custom-made terry towels is easier with us because we specialise in manufacturing and exporting many of today’s custom towels to clients with a variety of design choices.
Being one of the popular towel manufacturers in India, we can guarantee you the best towels, towel gift sets, and more at cost-effective rates.
Let us know when you’re buying from us.
