India holds 30% of all global towel shipments: more than any other country. China follows at 18%, Vietnam at 17%. That lead was built over two centuries of craft, cotton farming, and export scale. Today, when hotels in Dubai, retailers in Germany, or hospital chains in Australia source towels, they turn to towel manufacturers in India first.  This blog explains […]

Not all towels are equal. A hospital ward towel has different demands than one in a luxury resort bathroom. Yet, most GSM guides say ‘higher is better’ and stop there. That is incomplete advice, especially for procurement managers and hotel buyers placing bulk orders in India.  GSM, or Grams Per Square Metre, measures a towel’s density and performance. However, the […]